Tennessee Custom Shoelaces Built With Volunteer State Pride

Tennessee brands don't do anything halfway, and neither do we. Custom shoelaces are one of the most overlooked branding tools available, small enough to slip past notice, powerful enough to keep your logo in front of people every single day.

Laced Up has been crafting premium custom laces since 2012, delivering orders for brands, teams, schools, and organizations nationwide, with the craft and speed to match Tennessee's tightest deadlines.

We've built laces for some of the biggest names in the business. When Barebells launched their fall college campus tour, they needed 5,500 custom-colored shoelaces across 9 universities, and the University of Tennessee was one of the stops. For the Knoxville leg of the tour, we produced laces in Tennessee Orange (#FF8200) and White, complete with a custom paper box, delivered on schedule without a single compromise on quality.

That's the Laced Up standard: exact specs, real craftsmanship, zero shortcuts.

Which 5 Custom Lace Styles Help You Personalize Your Signature Look?

The right custom shoelace style does more than fill an eyelet, it gives your brand a signature look from the ground up. Beyond these five core styles, Tennessee customers can also select reflective, glow-in-the-dark, and no-tie finishes depending on the shoe and occasion:

Lace Style	Example	Impact
Gradient		Gradient laces shift through two or more brand colors along the length of the lace, creating a dynamic effect that flat laces can't replicate. They're a strong pick for Tennessee fitness brands, athletic programs, and any team with a bold, multi-color identity.
Bejeweled/Gem Studded		This style pulls from high-fashion DNA, adding rhinestone detail and luxury-finish aglets that command attention at first glance. It's the go-to for boutique retailers, fashion labels, and collector drops where premium presentation matters most.
Printed Lettering/Logo		Full-length printed laces put your brand name, logo, or message directly on every step your customers take. The print runs the entire length of the lace, giving maximum visibility across sneakers, athletic footwear, and casual shoes alike.
Splatter/Cement		Splatter and cement-print laces bring a raw, sneaker-culture edge that pairs naturally with streetwear and athletic brands. The irregular pattern gives each pair a unique feel while keeping your core colors front and center.
Hoodie Strings (similar to shoelaces)		Hoodie strings use the same premium materials and personalization process as our shoelaces, making them a natural add-on to any apparel order. Schools and teams use them to lock in a matching look from the laces on their sneakers to the strings on their hoodie.

9 Industries Leaning on Custom Shoelaces to Build a Bolder Brand

Custom shoelaces work across a far wider range of industries than most people expect, because any brand that wants to be remembered needs merchandise that actually gets worn. Here are nine industries putting quality custom laces to work across Tennessee and beyond:

Wellness
Wellness brands and spas across Tennessee use custom shoelaces in gift-with-purchase promotions and retreat welcome kits that connect their values to everyday wear. Spafinder, one of the most recognized names in the global wellness industry, represents the caliber of brand that understands a thoughtfully designed accessory communicates quality before a customer reads the label.
Marketing/Websites
Marketing agencies and digital brands use custom laces as a standout giveaway at conferences and client pitches where generic swag gets left behind. WordPress has leveraged branded merchandise at WordCamp events worldwide, and custom laces fit that same philosophy, practical and far more memorable than a lanyard.
Sports
From high school athletics to college programs, custom laces are a go-to for building team unity and adding a polished detail to any uniform. RevelXP, which creates premium gameday experiences for college sports fans, is a prime example of an organization that understands how branded accessories elevate the fan experience.
Pharma/Health/Medical
Health companies use branded laces in awareness campaigns and employee recognition kits to create a wearable connection to their mission. Weave, a patient communication platform, represents the kind of health-focused brand that understands how the right accessory reinforces trust at every touchpoint.
Schools
Schools use custom shoelaces for spirit wear, athletics, and student welcome packages that build pride from day one. Sacred Heart School is a strong example of an institution that uses branded accessories to build community identity across students, staff, and families.
Energy/Oil & Gas
Energy companies use branded laces in employee welcome kits and safety-awareness campaigns to reinforce company culture in a tangible way. Vopak, a global leader in tank storage and logistics, understands the value of a branded detail that travels with its workforce across facilities and industry conferences.
Sneakerheads
Tennessee's sneaker community runs deep, and custom laces are one of the fastest ways to refresh a silhouette or create a limited colorway. Gameday Swagger knows that culture well, their focus on gameday style makes custom laces a natural fit for fans who care about every detail down to the sole.
Fashion
Growing fashion and boutique retail brands use custom shoelaces to differentiate product lines and add a premium unboxing detail. JSUPCO brings that same energy to their brand, using custom laces as a wearable extension of their identity that fans want to show off.
Fitness
Gyms and fitness brands use custom laces to build community identity and reward members with practical, on-brand gear. Barebells put that strategy into action on their national college campus tour, ordering 5,500 custom-colored shoelaces across 9 universities, including the University of Tennessee stop.

Reviews That Prove We're the Reliable Choice for Custom Laces

Brands and organizations across the country have put our custom shoelaces to the test, at trade shows, on athletic fields, and everywhere in between. Here's what two of them had to say about working with Laced Up.

"The laces were a big hit! Thanks so much for your support with the shoelaces, we really appreciate it!"

Marketer @ Barebells

Tennessee brands and organizations that choose Laced Up get the same reliable craftsmanship these customers keep coming back for. Every order is built to your exact specs, backed by over a decade of experience with brands large and small.

Contact us today and let's talk through your Tennessee custom lace project. Our team will walk you through styles, colors, and timelines so your order is set up right from the start.

8 Tennessee Custom Shoelace FAQs You Need Answered Before You Order

Ordering custom laces for the first time, or planning a large run, comes with questions. These answers cover the details Tennessee customers ask about most before placing an order:

What's the minimum order quantity for custom shoelaces?
All custom shoelace orders require a minimum of 200 pairs, or MOQ. Volume pricing breaks are available at higher quantities for a better cost per unit.
How long does production take from design approval?
Standard production runs 5–6 weeks from the point of final concept approval. If you're working toward a specific event date, reach out early so we can confirm your timeline upfront.
Can I get Pantone-matched colors for my brand or school?
Yes, Laced Up works with Pantone color standards to match your exact brand or school colors. Bring your Pantone codes to the initial conversation, or the team will help you find the right match.
What file formats do you need for my logo or artwork?
Vector files are the preferred format for the sharpest print results, AI, EPS, or high-resolution PDF all work well. If you don't have a vector file, the team will walk through your options during the initial call.
Do custom laces come with packaging options?
Custom packaging is available and can be discussed as part of your order. Branded packaging adds a premium layer to gifting and retail applications that makes the whole experience feel intentional.
Are custom shoelaces available in different lengths and widths?
Yes, laces are available in specs suited for sneakers, dress shoes, boots, and athletic footwear. The team will help you find the right length and width for your intended shoe.
Can I order a sample before committing to a full run?
Sample options can be discussed during your initial project consultation. Reach out to talk through what's possible for your specific order size and timeline.
Do you offer rush production for tight event deadlines?
Rush timelines can sometimes be accommodated depending on order size and current production capacity. Let the team know your event date as early as possible so they can confirm what's realistic.

Custom Shoelace Services Across Every Corner of Tennessee

Laced Up delivers custom shoelace orders to brands, schools, and teams across the entire state of Tennessee, from Nashville's Music Row to the riverfront in Memphis. No matter where your order is headed, we ship direct and on time.

Nashville: 37201–37250
Memphis: 38103–38120, 38122, 38125–38137
Knoxville: 37902, 37909, 37912–37924, 37929, 37931–37932, 37938
Chattanooga: 37401–37412, 37414–37416, 37419–37421, 37450
Clarksville: 37040, 37042–37044

The Volunteer Spirit: Exploring What Makes Tennessee Iconic

Tennessee's identity runs on music as much as it runs on anything else. In Nashville, the Ryman Auditorium still stands as the Mother Church of country music, while the Country Music Hall of Fame and Museum and the Grand Ole Opry carry that legacy forward for new generations of fans. Just south of downtown, Music Row's recording studios have shaped decades of American songwriting, earning Nashville its "Music City" nickname and, in a nod to its classical side, the title "Athens of the South."

Beale Street's neon-lit clubs draw visitors into a stretch of Memphis history that helped define American music, and W.C. Handy, often called the Father of the Blues, got his start writing on this very street. A few blocks away, Sun Studio still stands as the birthplace of rock and roll, the same room where Elvis Presley, Johnny Cash, and Jerry Lee Lewis once recorded. Across town, Graceland, Elvis's longtime home, continues to draw fans from around the world into a city that shaped American music from the ground up.

To the east, the Great Smoky Mountains draw more visitors than any other national park in the country, over 12 million in 2024 alone. Between the mountains, the music, and the people who never do anything halfway, Tennessee earns its Volunteer State pride the hard way.

Order Your Tennessee Custom Shoelaces & Step Into Something Bold

Tennessee brands and organizations deserve custom shoelaces built to the same standard they hold everything else, quality materials, exact specs, and a process that respects your deadline. Laced Up has delivered that standard since 2012, with 200,000+ customers worldwide backing up every claim we make. From Nashville stages to Memphis sidewalks, your brand deserves laces that keep pace with the state around it.

Your next order starts with a simple conversation about your colors, your timeline, and what you're building toward. Reach out now to start your Tennessee custom shoelace project and find out why brands across the Volunteer State trust Laced Up to make their mark.