Custom Lanyards Made in USA to Accessorize Premium Events: Averitas Case Study
Custom lanyards made in the USA are a staple at corporate conferences. Most of them are forgotten by the time attendees reach baggage claim. Averitas Pharma had a different standard in mind.
When their event planning partner Houndstooth Collective came to Laced Up needing 300 fully branded lanyards for a national corporate meeting in Dallas. The ask was logistical, but it was also a quality bar that generic conference vendors couldn't clear.
"The client wants custom lanyards that feel premium — something that would hold up against the rest of the experience we are building, and will arrive on time." — Tonia [name changed for privacy], Houndstooth Collective (paraphrased)
Quick Summary: Why Luxury Lanyards Became the Unsung Conference Hero
The lanyard is the one conference item every attendee wears all day. It holds their badge, it's visible in every photo, and it sits at the intersection of function and brand identity. For Averitas, getting it right mattered. Here's the shape of the project:
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Industry: |
Pharmaceutical / Pain Management |
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Problem: |
Conference accessories that look and feel generic, undermining an otherwise premium event experience |
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Product Used: |
Custom Sublimation Lanyards, 3/4" width, smooth finish, metal J-hook clips; 3/8" Flat Polyester Shoe Laces |
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Order Volume/Scope: |
150 pairs of custom shoe laces + 300 lanyards; national corporate meeting + mid-year follow-up event |
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The Big Win: |
Attendees wore fully branded lanyards and laced custom sneakers throughout a high-visibility corporate event, extending Averitas's visual identity across every interaction of the day |
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The Story Behind Averitas: A Vision For Better Futures
Averitas Pharma is a pharmaceutical company with a focused scientific thesis. Their work centers on the TRPV1 receptor, a biological mechanism tied to how the body registers pain, and their portfolio is built around developing therapies that address chronic pain where existing options fall short. Patients aren't an afterthought at Averitas; they're the stated reason every decision gets made.
That orientation toward quality and intentionality shows up in how they operate internally, too. Averitas is a certified Great Place to Work as of 2024. A company that invests in its people also tends to invest in the experiences it creates for them. The Dallas national meeting wasn't just a publicity exercise; it was a reflection of the brand.
The Averitas Dilemma: Visibility or Quality?
Tonia at Houndstooth Collective came into this project with a specific problem. The sneaker gifting suite at the Dallas event was already a premium experience. Custom shoe laces were in the works. The lanyards, though, were a separate question: could Laced Up produce something that matched the quality of the rest of the event, at volume, on a tight timeline?
The order started at 170 lanyards. Tonia needed them for the National Sales Meeting in March. Before the design was even finalized, that number jumped to 300. The second batch was earmarked for a mid-year meeting in September, which meant the design had to hold up across two separate events months apart. That's a different brief than a one-time giveaway. It requires a product worth re-ordering.
The production window was the other pressure point. Deposit paid January 30. Products needed to be in Dallas by February 26. For 300 custom sublimation lanyards with full-design printing, metal hardware, and bulk packaging, that's a tight ask from most vendors. Laced Up treated it as a standard timeline.
What Laced Up Delivered: 2 Events Supplied in Under 4 Weeks
The lanyards Averitas received were 3/4" wide with a smooth finish, printed via sublimation across the full surface, and fitted with metal J-hook clips. Bulk packaged for easy on-site sorting. Laced Up worked through the design specs collaboratively with Tonia, reviewing clip style options, confirming width, and accommodating a full repeating-pattern design rather than a simple step-and-repeat logo.
That last detail mattered. Tonia's original design vision called for a more immersive graphic approach across the full lanyard surface. Laced Up confirmed the capability, clarified what could and couldn't be guaranteed on the backside where patterns get cut off at the edges, and got the artwork approved before production began. No surprises on delivery day.
The result was a conference accessory that looked intentional rather than incidental. Every Averitas attendee in Dallas wore the same well-made, fully branded lanyard throughout multiple days of high-visibility interactions. For a company whose identity is built around precision and care, that consistency wasn't a small thing.
Client Review: Honest Assessment of How the Project Went
"Just thought I'd follow up to say thank you to you and your team for making the custom shoelaces and lanyards happen for our event in Dallas this past week. Both were a big success and very well received by our guests who loved the sneaker gifting suite AND the laces that provided that extra bit of personalization that made them a true stand-out from gifts we've given in the past. It was a pleasure working with you and I so appreciate your professionalism and quick responses to my gazillion questions. Look forward to the opportunity to work with you again down the road."
— Tonia, Houndstooth Collective (Event Professional for Averitas Pharma)
Worth noting: Tonia mentioned the volume of questions she asked throughout the process. Complex custom orders with tight timelines generate a lot of back-and-forth. That's expected.
What isn't guaranteed is a vendor who treats every question as worth answering quickly and thoroughly. That responsiveness is part of what Laced Up considers the product.
2 Related Case Studies: Health Companies That Injected New Life to Their Marketing
Not every health company comes to Laced Up with the same problem. What they share is a consistent finding: branded merchandise that's actually well-made changes how people interact with it.
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Mural Health is a software company that connects providers to participants for clinical trials. Their challenge wasn't timeline pressure; it was relevance. Tradeshow giveaways in the clinical research space tend toward the forgettable. Mural Health used custom laces to put something on the table that matched the precision of their product. Attendees noticed.
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Weave serves dental and medical practices with patient communication software. Their use case was internal rather than event-driven: monthly employee incentives designed to build engagement and recognize progress. Custom shoe laces tailored to Weave's colorways gave their team something worth earning. The consistency of the product across repeated orders mattered as much as the design.
Get Better ROI On Your Live Events with Superior Custom Lanyards
The lanyard question at most corporate events is purely logistical: how many do we need, and how fast can we get them? Averitas asked a different question. What should this look like on every attendee, in every photo, across every conversation of the day?
That shift in framing is the difference between a commodity order and a branded asset. Custom lanyards made in the USA, produced at Laced Up's quality standard, are built to function as the latter. Full-surface sublimation printing, metal hardware, confirmed design specs before a single unit goes into production: these aren't premium add-ons. They're the baseline.
If your next conference, product launch, or corporate event deserves that standard, start today by contacting our team.
You deserve custom gifts that are USA-made, designed with intention, and delivered on time, every time.