Shoe Laces Made in USA that Wow Recipients: Averitas Case Study
Finding shoe laces made in the USA that actually arrive on time and look the part is harder than it should be. For Averitas Pharma, a pharmaceutical company focused on innovative pain management solutions, a high-profile sneaker gifting suite at a national corporate event in Dallas demanded both.
They needed 150 pairs of fully branded custom shoe laces and 300 lanyards in hand within four weeks. Laced Up delivered both.
"We need high-end laces delivered fast, with a partner who can handle the back-and-forth of a tight creative timeline without dropping the ball." — Tonia [name changed for privacy], Event Professional from Houndstooth Collective [paraphrased]
60-Second Highlights: The Secret to Averitas's Overwhelming Gifting Success
Averitas needed branded conference assets that could match the quality of the experience they were building. Tonia at Houndstooth Collective brought the project to Laced Up with a firm event date, a specific creative vision, and no room for a vendor that couldn't keep pace. Here's how the engagement came together:
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Industry: |
Pharmaceutical / Pain Management |
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Problem: |
Not enough employee participation in business transformation |
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Product Used: |
3/8" Flat Polyester Laces + Custom Sublimation Lanyards |
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Order Volume/Scope: |
150 pairs of custom shoe laces + 300 lanyards; corporate gifting event |
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The Big Win: |
"A true stand-out from gifts we've given in the past" — Tonia, Event Professional |
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Background to Averitas: 1 Company That Rewrote the Rules for Pain Management
Averitas Pharma is a pharmaceutical company built on a specific scientific premise: that the TRPV1 receptor (Transient Receptor Potential Vanilloid 1) holds the key to developing better pain management therapies.
Patients are the center of every decision they make. Their portfolio targets unmet needs in chronic pain, and their mission is to put real alternatives in front of patients who have run out of options.
They are also, as of 2024, a certified Great Place to Work. That culture of investment in people extends to how they show up at events. A sneaker gifting suite isn't just a party favor; for Averitas, it's a statement about the care and intentionality they bring to every touchpoint.
Why Averitas Approached Us: The Search for Gifts that Won't Go in Tomorrow's Trash
Tonia, the event lead at Houndstooth Collective coordinating the experience on behalf of Averitas, reached out to Laced Up in January. The brief was clear: 160 pairs of custom shoe laces for a sneaker gifting suite at a corporate event in Dallas the first week of March. The challenge was equally clear.
Most branded merchandise ends up in the hotel garbage. Averitas wanted something guests would actually keep.
Premium shoelaces made in America, fully customized with Averitas branding, solved two problems at once. They added a functional, wearable layer of personalization to a sneaker gift that attendees already loved. Generic laces on branded sneakers are a missed opportunity. Custom ones turn a great gift into an unforgettable one.
The ask expanded quickly. Once the lace design was underway, Averitas added 170 custom lanyards for the conference itself. By the time the order was finalized, that number had grown to 300 lanyards to cover both the national meeting in Dallas and a mid-year meeting in September.
What We Did: 100s of Premium Conference Assets in <4 Weeks
The final order comprised 150 pairs of 3/8" flat polyester shoelaces in Averitas green (#29b473), printed on both sides with the Averitas logomark repeating along the full length of the lace. Each pair was packaged individually in a clear 4.5" x 4" poly bag with a custom sticker on the front. Size: 54", fit for both men's and women's sneakers.
The lanyard order ran alongside: 300 custom sublimation lanyards with a smooth finish and metal J-hook clips, bulk packaged for easy on-site distribution. Laced Up's team worked directly with Tonia through a structured design review process, sharing Illustrator templates, reviewing multiple design options, and confirming clip style, width (3/4"), and printing specs before production began.
Deposit paid January 30. In-hand deadline: February 26. That's 27 days. Both products arrived on time for the Dallas event.
Real Client Feedback: How Did the Project Turn Out?
"Just thought I'd follow up to say thank you to you and your team for making the custom shoelaces and lanyards happen for our event in Dallas this past week. Both were a big success and very well received by our guests who loved the sneaker gifting suite AND the laces that provided that extra bit of personalization that made them a true stand-out from gifts we've given in the past. It was a pleasure working with you and I so appreciate your professionalism and quick responses to my gazillion questions. Look forward to the opportunity to work with you again down the road."
— Tonia, Houndstooth Collective (Event Planner for Averitas Pharma)
The results speak directly to what separates a forgettable corporate gift from one that guests talk about after they leave. Personalization at the product level, delivered on time and at scale, is what Laced Up is built for.
These 2 Health Leaders Achieved Similar Results (Related Case Studies)
Averitas isn't the only healthcare company that's used a high-quality gifting moment to set itself apart:
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Weave, a patient communication platform built for dental and medical practices, faced a comparable challenge: engaging their employees with monthly incentives that would inspire and fuel internal progress. Custom-branded shoe laces, tailored to their colorways and style, gave their team a giveaway worth keeping.
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Mural Health took a different approach to the same problem. As a software company that connects providers to participants for clinical trials, they needed tradeshow merchandise that reflected the intentionality of their brand. Laced Up delivered custom laces that matched their visual identity and arrived on schedule for their events.
Ready for Premium, USA-Made Gifts to Take Your Experience to the Next Level?
Averitas came to Laced Up with a tight window, a specific vision, and an audience that deserved better than standard conference swag. They left with products their guests are still wearing. If you're planning a corporate event, a product launch, or an experience where the details matter, that's exactly the kind of project Laced Up was built for.
Getting started is easy - contact us to start a conversation around your product today.
USA-made. Custom-built. Delivered on time.