When it comes to hosting a successful trade show, standing out is crucial. Your booth, products, and marketing efforts can make or break your event—but one element that never fails to draw attendees is high-quality tradeshow swag.

Trade show giveaway items create excitement, spread your brand’s word, and leave a lasting impression. Whether you're targeting new clients or keeping loyal customers engaged, selecting the right promotional giveaways is essential to success.

This guide explores 31 must-have tradeshow swag ideas, from practical tools to eye-catching custom items. If you’re ready to upgrade your promotional trade strategy, browse our collection and choose swag that leaves attendees talking about your business long after the event ends.

1. Custom Shoelaces

Custom shoelaces are a unique and memorable tradeshow giveaway that ensures your brand stands out. With vibrant full-color designs, these laces are not just functional but also stylish.

Whether attendees use them for their favorite sneakers or keep them as a keepsake, they’re a practical gift with your logo prominently displayed. A great talking point, custom shoelaces make for a thoughtful and creative way to promote your business at your next event.

2. Custom Socks

Socks are another fun yet practical giveaway idea. Whether it’s cozy winter socks or lightweight pairs for summer, these promotional items are perfect for all seasons.

Attendees love items they can use daily, making custom socks an essential hit. Add your brand’s logo or slogan to create a lasting impression while spreading the word about your company.

3. Sports Bags

Custom sports bags are a versatile and eye-catching choice. These handy giveaways are perfect for trade show attendees who need a place to store all the swag they collect at the event.

Durable, stylish, and functional, sports bags ensure your branding gets carried around long after the event ends. Order online to design your custom bags with your company’s logo and full-color graphics for maximum impact.

4. Tote Bags

Tote bags remain a classic promotional trade show giveaway for a reason. These reusable bags are not only practical but also eco-friendly, appealing to attendees who prioritize sustainability.

Available in various colors and materials, tote bags with your logo will keep your brand front and center as attendees carry them to future events or trips to the grocery store.

5. Luggage Tags

Luggage tags are a perfect travel-friendly swag idea for busy professionals attending conferences or expos. Customizable with your logo, these small but vital accessories are highly practical and durable.

They’re an excellent choice for companies in travel, logistics, or business services industries aiming to make a lasting impression.

6. Stress Balls

Stress balls can be a simple yet effective way to provide relief while promoting your business. Available in various shapes and colors, these stress-relief tools are fun, functional, and sure to make attendees smile. Add your brand’s name to spread the word and keep your company top of mind.

7. Lip Balm

Handy lip balms are giveaway items that attendees will appreciate. Perfect for all seasons, they offer practical value while showcasing your brand. Customize them with your logo for a promotional giveaway that spreads your brand’s reach every time someone uses them.

8. Hand Sanitizers

Hand sanitizers have become essential items for attendees at any event. Compact, portable, and highly practical, they’re a great way to combine utility with brand promotion. Choose full-color branding options to create an eye-catching design that attendees will carry with them everywhere.

9. Pens

Pens are a timeless promotional giveaway that never goes out of style. Affordable and highly functional, they’re perfect for spreading your brand’s message. Custom pens with your logo are sure to leave a lasting impression on clients as they continue to use them in their daily lives.

10. Stickers

Custom stickers are fun, versatile, and ideal for creative marketing efforts. Custom stickers allow attendees to personalize their laptops, water bottles, or notebooks while spreading your brand. These low-cost promotional items are a hit among trade show attendees of all ages.

11. Chocolate and Candy

Sweet treats like chocolate and candy are surefire ways to draw people to your booth. Not only do they provide attendees with a delicious break during the event, but branded packaging also ensures they remember your company. Consider options like chocolate bars or candy jars with your logo.

12. Drinkware

Reusable drinkware such as water bottles, tumblers, and mugs are among the best trade show giveaways. These essential items not only help attendees stay hydrated but also showcase your brand with full-color designs. Dishwasher-safe options add to their practicality and ensure longevity.

13. Fans

Portable fans are an excellent choice for trade shows held during warmer months. These handy gadgets provide immediate relief from heat and feature plenty of branding space for your logo. Eye-catching and practical, they’re sure to become a conversation starter.

14. Sunglasses

Custom sunglasses are a cool and stylish swag idea for sunny events. Available in various colors and designs, they’re both practical and fashionable. Add your company’s logo to create a promotional giveaway that stands out.

15. Lanyards

Lanyards are essential for trade show attendees, offering a convenient way to carry ID badges and access passes. Branded lanyards with your logo ensure your brand is visible throughout the event and beyond. These affordable and practical items are a staple at conferences and expos.

16. Power Banks

Custom power banks keep attendees’ devices charged. These tech-savvy giveaways are incredibly useful, ensuring your brand is associated with convenience and innovation. Add your logo for a promotional item that attendees will use repeatedly.

17. Wallets and Cardholders

Wallets and cardholders are sophisticated giveaways that attendees will appreciate. Ideal for professionals, these promotional items combine style and practicality. Customize them with your brand’s logo to create a lasting impression.

18. Notebooks

Notebooks are an essential trade show item, perfect for attendees who need to jot down notes or ideas during the event. Branded notebooks with your logo are both practical and professional, making them an excellent giveaway choice.

19. Reusable Utensils

Reusable utensils promote sustainability as part of your trade show swag. Compact and dishwasher-safe, these items are a thoughtful and eco-friendly choice. Add your brand’s logo to keep your company top of mind.

20. Custom T-Shirts

Custom T-shirts are a classic promotional giveaway that never goes out of style. Available in various sizes and designs, they’re a great way to showcase your brand in full color. Attendees will love wearing these stylish and comfortable items long after the event.

21. Reusable Straws

Reusable straws are another eco-friendly swag option that attendees will appreciate. Compact, portable, and easy to clean, they’re a great way to promote sustainability while showcasing your brand.

22. Food Containers

Branded food containers are a practical and eye-catching giveaway idea. Ideal for attendees who pack their lunches or snacks, these items are both functional and promotional. Add your logo for a lasting impression.

23. Tech Gadgets

From wireless chargers to Bluetooth speakers, tech gadgets are always a hit at trade shows. These high-value items leave a lasting impression and showcase your brand’s innovation.

24. Eco-Friendly Swag Kits

Eco-friendly swag kits include sustainable items like tote bags, reusable utensils, and bamboo notebooks. These kits are perfect for companies aiming to promote sustainability while making a positive impression on attendees.

25. Customized USB Drives

USB drives are a handy giveaway for tech-savvy attendees. Available in various shapes and sizes, they’re an excellent way to share your company’s promotional materials while keeping your brand top of mind.

26. Travel Accessories

Travel accessories like neck pillows, travel pouches, and portable luggage scales are thoughtful giveaways for attendees on the go. These items are both practical and promotional, ensuring your brand stays with attendees during their travels.

27. Mini Toolkits

Mini toolkits are a unique and practical giveaway idea for trade show attendees. Compact and portable, these kits are perfect for quick fixes and everyday tasks. Add your logo for a branded item that attendees will find truly useful.

28. Keychains

Keychains are a simple yet effective promotional giveaway. Customizable with your logo or slogan, they’re an affordable option that attendees will use regularly.

29. Promotional Flyers

While not technically swag, promotional flyers can complement your giveaways. Include QR codes, special offers, or event-specific discounts to drive attendees to your website or store.

30. Reusable Masks

Reusable masks are practical giveaways that attendees can use during and after the event. Customize them with your logo for a promotional item that combines functionality with style.

31. Custom Phone Accessories

Custom phone accessories like phone grips or camera covers are highly versatile swag items. These practical tools keep your brand visible while providing value to attendees.

Leave a Lasting Impression with Custom Tradeshow Swag

Choosing the right tradeshow swag can make all the difference in your marketing efforts. By offering practical, eye-catching, and memorable items, you can ensure attendees leave your booth remembering your brand. From custom shoelaces and socks to sports bags and tote bags, our collection of custom giveaways is designed to elevate your next trade show experience.

With options like reusable utensils, stress balls, and tech gadgets, there’s something for every attendee. Don’t settle for generic promotional items—create a custom swag collection that reflects your brand’s values and goals.