Newark Custom Shoelaces: Premium Laces Crafted for Premier Brands

Newark is a city built on energy, identity, and hustle, and the brands that thrive here know that every detail counts. Laced Up has been producing premium custom shoelaces since 2012, delivering quality lace sets for corporate events, sports teams, school programs, and brand activations across the country, including right here in Newark.

Houndstooth Collective reached out to Laced Up Laces while they were running a sneaker gifting suite for their Jersey-based client, Averitas, and needed some custom shoelaces to go with their On Cloud, Hoka, and Brooks sneakers they were giving away. In addition to designing and fulfilling the laces they needed, we also provided matching lanyards for the conference attendees, with a specific D-ring hook and ultra-smooth material that they were looking for.

Houndstooth's event was earlier than our typical 5-6 week production timeline, but in spite of the tight turnaround, we were able to fulfill the rush order and successfully deliver the order with time to spare.

With a 200-pair minimum, Pantone color matching, and a 5-6 week production timeline, every order is built to your exact specs and backed by over a decade of craft. From the Ironbound District to downtown Newark, your brand deserves a custom lace that keeps pace with the city around it.

What 5 Custom Lace Styles Help You Stand Out at Every Newark Event?

Newark brands have no shortage of options when it comes to custom shoelace design, the challenge is knowing which style fits your brand identity best. These five styles cover the full range of use cases, from high-fashion drops to corporate gifting and everything in between:

Lace Style	Example	Impact
Gradient		Gradient laces blend two or more colors across the length of the lace for a striking, modern look that's hard to replicate with standard options. They work exceptionally well for fitness brands, running events, and organizations that want a unique color story tied to their identity.
Printed Lettering/Logo		Custom text and logo printing puts your brand name directly on the lace, turning every pair of kicks into a walking advertisement. This style is ideal for corporate gifting, team uniforms, and event giveaways where brand visibility is the top priority.
Splatter/Cement		Bold, street-ready, and built for brands that lean into culture, splatter and cement print laces deliver a raw, artistic look that stands out in a crowd. They pair naturally with sneaker drops, streetwear launches, and urban brand activations across Newark.
Hoodie Strings (similar to shoelaces)		Hoodie strings follow the same premium customization process as shoelaces, making them a natural add-on for apparel brands, school programs, and corporate merch kits. Pair them with a matching lace order to create a fully branded package that covers head to toe.
Bejeweled/Golden Goose		Inspired by the Golden Goose aesthetic, bejeweled laces add an unmistakable luxury edge to any shoe. They're a go-to for fashion brands, boutique retailers, and premium gift sets that demand attention at first glance.

9 Newark Industries That Trust Custom Shoelaces to Showcase Their Brand

Custom shoelaces deliver real brand value across a wide range of industries, the product is practical, wearable, and built for visibility in public settings. Newark organizations across the following sectors have discovered what a quality custom lace order can do for their brand presence.

Industry	Application
Fashion	JSUPCO has demonstrated exactly what a well-executed custom lace program can do for a fashion brand's identity and product differentiation. Limited-edition lace drops create buzz, drive foot traffic, & give customers something collectible to hold onto long after a purchase.
Sneakerheads	Gameday Swagger knows that the right lace can transform a pair of kicks from a standard build into something worth talking about, and their approach to custom lace selection reflects that philosophy. Boutique shops & independent collectors use unique lace designs to personalize their builds, create exclusive colorways, & add value to resale pairs.
Fitness	Barebells built a brand around bold identity and high performance, and custom laces fit naturally into that positioning for product launches, gym partnerships, & athlete gifting. Branded laces handed out at milestone events, competitions, or membership anniversaries turn everyday footwear into a badge of belonging.
Marketing/Websites	WordPress powers a significant share of the web, and the brands behind it know that every client touchpoint is an opportunity to reinforce their identity. Custom laces delivered as part of a pitch kit or client appreciation package make a lasting impression that business cards never will.
Sports	RevelXp creates premium gameday experiences for fans & partners across collegiate athletics, and custom shoelaces have become a key part of the branded merchandise programs that bring those experiences to life. Matching laces across a full roster signals cohesion & professionalism that doesn't go unnoticed.
Energy/Oil & Gas	Vopak, one of the world's leading tank storage companies, understands that brand identity extends beyond the boardroom and custom laces in employee welcome kits & corporate gifting programs reinforce that standard at every level. A quality custom lace set communicates professionalism & attention to detail without the bulk of traditional swag.
Pharma & Healthcare	Weave helps healthcare practices build stronger patient relationships, and custom laces have become a natural extension of that same philosophy for awareness campaigns, fundraising walks, & employee recognition programs. Color-coded laces tied to specific causes spark conversations & keep the mission visible beyond the event itself.
Wellness	Spafinder connects wellness seekers with top-tier experiences worldwide, and custom laces fit naturally into the gifting & brand activation strategies that keep their audience engaged between bookings. A pair of premium laces included in a wellness kit or event bag adds a tactile, branded element that feels intentional rather than generic.
Schools	Sacred Heart School and Providence Academy are exactly the kind of institutions that use custom laces to build spirit, reward achievement, & pull their athletics programs together from the ground up. A pair of laces in school colors is a low-cost, high-impact detail that builds pride across the entire student body.

Real Client Feedback: How This Newark Brand Stepped Up Their Game

The results speak for themselves, Newark brands that have placed custom shoelace orders with Laced Up consistently report that the product delivers beyond expectations. Here's what they had to say.

"Just thought I'd follow up to say thank you to you and your team for making the custom shoelaces and lanyards happen for our event [...] this past week. Both were a big success and very well received by our guests who loved the sneaker gifting suite AND the laces that provided that extra bit of personalization that made them a true stand-out from gifts we've given in the past.

It was a pleasure working with you and I so appreciate your professionalism and quick responses to my gazillion questions.

Look forward to the opportunity to work with you again down the road."

Von Parish, Event Producer at Houndstooth Collective

5 Answers For Every Question Newark Brands Should Ask Before Ordering

Placing a custom shoelace order for the first time raises questions, that's expected. These answers cover the most important details Newark brands need to know before getting started:

Can I order custom laces in Newark-specific team or school colors?
Yes, Laced Up works with Pantone color standards to match your exact brand, team, or school colors with precision. You can either bring your own Pantone codes, or we can help you find the right match.
What's the difference between printed laces and woven laces?
Printed laces use a direct-to-lace printing process that allows for full-color graphics, logos, and detailed patterns across the entire surface. Woven laces integrate color and design directly into the material during production, delivering a more structured look with a different texture and finish.
Do custom shoelaces work on all shoe types?
Custom laces are available in styles and lengths suited for sneakers, dress shoes, athletic footwear, boots, and high-tops. The Laced Up team will help you identify the right specs based on the shoe type you're working with to ensure a proper fit.
Can I include custom packaging with my order?
Custom packaging options are available and can be added during the order process for an elevated unboxing experience. Branded packaging is especially popular for retail gift-with-purchase campaigns, corporate welcome kits, and premium event giveaways.
Do you ship directly to Newark addresses?
Yes, completed custom orders ship directly to any Newark address or to whatever destination works best for your distribution needs. If you're coordinating delivery around a specific event or venue in Newark, let the team know during the order process.

Serving All of Newark: Custom Shoelace Delivery Across Every District & Zip Code

Laced Up delivers completed custom shoelace orders to every corner of Newark, NJ, no matter which district your business, school, or organization calls home. Newark's neighborhoods each carry their own commercial character, from the corporate offices anchoring Downtown to the dense community institutions spread across the North and South Wards, and every one of them gets the same quality product and attentive service on every order.

If your operation spans multiple districts or you need delivery coordinated across several locations, the Laced Up team handles the logistics without adding friction to your project. The areas we serve include:

Newark: 07103, 07104, 07107, 07108, 07114, 07029
Central Newark (Downtown): 07102
Ironbound District: 07105
Forest Hill: 07106
Vailsburg: 07108
Weequahic: 07112

Brick City Runs Deep: Why Newark Is One of New Jersey's Most Electrifying Cities

Newark has earned its nickname. Brick City carries a weight and a pride that comes from generations of residents who built something real in the face of real challenges. The arts scene alone tells that story: the Newark Museum of Art holds one of the most significant collections on the East Coast, and the New Jersey Performing Arts Center draws world-class talent to a stage that belongs entirely to this city. Newark doesn't borrow its culture from New York; it generates its own.

The food culture in Newark is a destination in its own right, anchored by the legendary Ironbound District, a stretch of Ferry Street packed with Portuguese and Spanish restaurants that have been feeding the city for decades. Beyond the Ironbound, Newark's culinary landscape reflects the diversity of its neighborhoods, from Brazilian churrascarias to Haitian bakeries to old-school Italian delis that have been operating since before the highways were built. Eating in Newark is an experience that rewards curiosity and respects tradition in equal measure.

Branch Brook Park adds yet another layer to what makes Newark worth celebrating. Home to the largest collection of cherry blossom trees in the United States, the park transforms every spring into something genuinely breathtaking. Designed by the Olmsted Brothers, the same firm behind New York's Central Park, Branch Brook is a civic treasure that locals take genuine pride in.

Newark rewards the people who pay attention to it, and the city's creative energy makes it one of the most compelling markets on the entire East Coast.

6 Related Reads for Newark Teams, Brands, & Event Planners

Custom shoelaces are one piece of a larger branded merchandise strategy, the articles below cover the broader landscape of giveaways, gifts, and swag that Newark brands can put to work. Each one is packed with practical ideas that pair well with a strong custom lace order:

30 Trade Show Giveaway Ideas That'll Make Your Booth the Talk of the Convention
Newark brands heading to trade shows need giveaways that earn booth traffic and keep the brand top of mind long after the event ends. This guide covers 30 options that actually deliver results on the floor.
50 Event Giveaway Ideas That Turn Booth Traffic Into Brand Ambassadors
A strong event giveaway strategy turns attendees into walking advertisements for your brand. This roundup of 50 ideas gives Newark event planners a deep pool of options to pull from for any occasion.
Boost Brand Recognition With These 20 Marketing Giveaways That Leave Lasting Impressions
Marketing giveaways that get used in public drive far more brand visibility than anything that ends up in a drawer. These 20 picks are chosen specifically for their ability to deliver ongoing impressions long after the initial handoff.
36 Branded Gifts Your Clients and Employees Will Actually Want to Keep
The best branded gifts earn a permanent spot in the recipient's life, these 36 options are selected because they actually get used. Newark brands looking to strengthen client and employee relationships will find plenty of practical inspiration here.
Show Your Clients Some Love: 25 Thoughtful Client Appreciation Gifts To Embolden Bonds
Client appreciation gifts that feel personal and well-considered do more for a relationship than a standard branded item ever could. This guide walks through 25 options that communicate genuine gratitude without feeling generic.
Stand Out from the Swag Pile: Event Giveaways That Attendees Actually Want to Keep
Most event swag ends up forgotten by the time attendees reach the parking lot, this guide covers the giveaways that actually make the cut. Newark event planners looking to leave a lasting impression will find a strong starting point here.

Stand Out In The Newark Market with the Right Lace Set: Let's Build Yours Today

Newark is a competitive market, and the brands that win here are the ones that sweat the details that others overlook. A quality custom shoelace order from Laced Up delivers a branded product that gets worn, gets noticed, and keeps your identity in front of the right people long after the event, campaign, or drop that launched it.

Laced Up has been building premium custom laces for brands, teams, schools, and organizations since 2012 and every order gets the same attention to craft that has earned 200,000+ customers worldwide.

Reach out now to start your Newark custom shoelace project and find out why brands across New Jersey choose Laced Up to make their mark.