About Us


Fresh Laces Served Daily

Born in the Jordan era, sneakers were a way of life and something I always admired and couldn't get enough of. There's nothing like the feeling of turning heads or getting compliments on a fresh pair.

My love for sneakers inspired me to build a brand with one of the most overlooked aspects of the shoe... the laces. In 2012 I set out to create laces crafted from the highest quality materials designed to highlight the accents, textures and colors from some of my favorite kicks.

Laces are one of the best and easiest ways to customize the way you wear your kicks. A lot of people are walking around with the same sneakers, laces give you the opportunity to change up your look stand out from everyone else rockin' the same kicks.

Since 2012 we have sold laces in all 50 states and over 30 countries worldwide. We have worked with brands like Beats, Hypebeast, Puma, 1800 Tequila, and USA track and Field. Lace Up with us.

- Noah Clark